Australian fuel brand Ampol has returned to Australian motorsport after 25 years, with driver Jamie Whincup marking the partnership with a race win in the weekend’s Supercars Championship Darwin Triple Crown.
Caltex Australia merged with Ampol in 1995 and the company was phased out, but has made the decision to transition back to Ampol as a commercially visible brand and sponsor. The Red Bull Holden Racing Team has kickstarted the brand’s re-emergence in motorsport by updating the car livery and race suits, with the Ampol logo replacing the Caltex equivalent.
Speaking on the transition, #88 driver Jamie Whincup said, “Ampol has a long history in Australian motorsport and I’m excited that the Red Bull Holden Racing Team is part of its return. We’ll have the new Ampol and Amplify Premium Fuels logos on our cars and we’ll be doing our best to give the brand a successful return to the track.”
In 2020, Ampol is set to amplify its sponsorship with the team, rolling out fan engagement activations throughout the Supercars season.
Co-driver Craig Lowndes will head up the ‘Ampol Pit Stop’, a premium webinar series providing exclusive insight into the Red Bull Holden Racing Team and the personnel that keep the show on the road.
The new premium fuels brand Ampol Amplify marks Ampol’s return as a tier-one fuel brand. Australians will start to see Ampol service stations popping up around the country in the coming months, with the transition to be complete by the end of 2022.