Smartphone brand iQOO has announced a sponsor partnership with BMW M Motorsport in the DTM (Deutsche Tourenwagen Masters).
The two companies said that BMW M Motorsport represents the ultimate pursuit of speed and performance, which complements iQOO’s brand concept of ‘I Quest On and On’ for perfect performance and breakthrough innovation.
The BMW driver Timo Glock, from Germany, will drive the iQOO BMW M4 DTM under the new partnership. Since the start of the DTM season on the first weekend in August, Timo Glock has already contested four races in the iQOO BMW M4 DTM at Spa-Francorchamps (Belgium) and at the Lausitzring (Germany).
Glock said, “It’s great that BMW M Motorsport has managed to attract such a large and forward-thinking concern as iQOO, the high-end smartphone brand, to the DTM as Premium Partner. This is a great sign for the racing series, especially in these difficult times. I am particularly happy to be back in my familiar color of yellow from my first few years in the DTM – when you look from the front, at least. I am enjoying driving the iQOO BMW M4 DTM.”
Glock is contesting his eighth DTM season in 2020. In his 116 races to date, he has claimed five victories, five pole positions and 14 podium finishes.
Felix Feng, president of iQOO China, said, “The iQOO racing spirit will ignite a worldwide passion for ultra-fast technology. iQOO phones are built for consumers with a need for speed, who are naturally inclined toward superior performance. As a Premium Partner, this is a momentous opportunity for our brand. We can’t wait to demonstrate iQOO’s high performance to the world.”
BMW Group motorsport director Jens Marquardt said, “Welcome, iQOO, to the BMW DTM family. Technology and innovation are what drive us, and these are the values that also stand for iQOO. This is the perfect basis for a successful partnership. We are very happy to welcome iQOO as a new Premium Partner on board, and all the more so in the unusual and difficult times that we are currently experiencing worldwide and also in motorsport. In addition, the iQOO BMW M4 DTM looks great.”