Repco signs multi-year Bathurst 1000 deal

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Repco has announced a five-year partnership with the Virgin Australia Supercars Championship as the naming rights sponsor of the Bathurst 1000, starting in 2021.

Repco, a provider of automotive aftermarket parts and accessories in Australia, replaces Supercheap Auto as the headline sponsor, who had been incumbent since 2006. The partnership adds to Repco’s motorsport sponsorship portfolio. In 2018, they entered a partnership with the Shell V-Power Racing Team and were later crowned the Official Automotive Retailer of the Supercars series.

Wayne Bryant, executive general manager at Repco AU, said, “It’s two iconic brands in one amazing partnership. Repco has a long history in motorsport and so, aligning with Australia’s most famous race was an opportunity we couldn’t pass up.”

Sean Seamer, Supercars CEO, described the new partnership as major endorsement of the sport: “We are delighted to welcome one of Australasia’s most recognizable and premium brands as our naming rights partner of our marquee event from 2021.” Repco is the 11th sponsor in history to take naming rights for the flagship event.

The brand outlined its desire to better engage with their customers, who are passionate about cars and enthusiastic Supercars fans. In addition, the Repco Crew of 5,000 employees across Australia and New Zealand share the same passion for motorsport as they do the products they sell.

“Motorsport is part of Repco’s DNA. The Bathurst sponsorship will further enhance our commitment to the Repco Crew and our passionate customers. It also ensures motorsport is a significant part of our future,” explained Jamie Walton, executive general manager, merchandise and marketing (Repco ANZ).

Repco’s involvement in motorsport began with engine manufacturing almost 100 years ago. They partnered with Sir Jack Brabham in the 1960s with three Formula 1 Grand Prix wins in the BT19, powered by a Repco Brabham engine. Further to that, in the 1970s, Repco developed and built the F5000 engine for Formula 5000 racing, which also won races in the Australian Grand Prix, the New Zealand Grand Prix, the Australian Drivers’ Championship, and the Australian Sports Car Championship, to name a few. Through the same era, a derivative of the F5000 won the Australian Touring Car Championship, including success at Bathurst.

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