NTT, NTT Data and IndyCar extend entitlement partnership

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Technology and business solutions provider NTT and NTT Data have announced the extension of their entitlement partnership with IndyCar, the North American open-wheel motorsports series. The multiyear agreement also sees the companies continue as official technology partners for the race series.

“NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport,” said Roger Penske, chairman, Penske Corporation. “From Smart Venue technology at the Racing Capital of the World to the reimagined series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”

NTT is helping IndyCar with its digital transformation, using its proprietary Smart technology to consume, analyze and transform large amounts of data to deliver valuable insights.

“IndyCar is a great partner for NTT Data because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences,” said Kaz Nishihata, chief executive officer, NTT Data.

Some of the ways in which NTT and NTT Data are helping to develop the sport’s future include: artificial intelligence-enabled technologies and real-time entry gate flow rate data being used at the Indianapolis Motor Speedway (IMS) to deliver new insights to the IMS operations and security teams; NTT also provides fans with more than 140 different data points from each car on the track for real-time, data-driven racing insights; and AI and predictive data analytics technology is also used to deliver key race aspects including head-to-head driver battles, pit stop performance and fuel strategies and tire wear, among other things.

“As IndyCar’s Technology Partner, we’re thrilled to continue our collaborations that enhance and expand the fan experience for motorsports and serve as proof points for data analytics, AI and other innovative digital technologies,” said Bob Pryor, chief executive officer, NTT Data Services. “For more than a century, this racing series has pioneered innovations making driving safer for everyone, and by continuing this relationship, we will accelerate the pace of innovations and new technologies, particularly related to sustainability that ultimately can benefit organizations, communities and individuals around the world.”

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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