Circuit Booking launches B2C-specific trackday app

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Motorsport track booking specialist Circuit Booking says it has developed the world’s first smartphone app for booking and managing trackdays.

The company, and its website, was founded 10 years ago as an international digital B2B marketplace for racetracks.

Due to ever growing demand in the B2C sector after it began offering the service to private individuals in autumn 2020, this functionality will now be available on both its website and app, with the B2B business continuing to run, fully integrated, under the new, separate brand name ‘Circuit Business’.

The company notes that the app’s range of functions goes far beyond the actual booking process. For example, a selected on-track experience can be booked without having to register with the respective organizer repeatedly. The individual profile is managed centrally by the user – including all booking-relevant data. Users can add vehicles to their virtual garage, and there are currently 66,000 vehicles to choose from.

At the same time, the website and app also make it possible to book organizer-specific additional services such as pit parking spaces, catering, individual coaching or the addition of second drivers or co-pilots. Payment is made securely by credit card, Google Pay or Apple Pay directly to the respective organizer. There are no booking or credit card fees.

The system allows paperless access to bookings already made, changes or cancellations, receiving push messages from the organizer, for example, or chatting with customer service at any time.

“We love convenient user experiences and have incorporated all our know-how from more than 10 years of handling bookings around racecourses into the development of the app and marketplace technology. The app forms the basis for further features that we will introduce step by step for the trackday community. This reflects our self-image of consistently aligning our offer and service to customer wishes,” said company founder Sebastian Herke.

Herke also explained that since the company started offering B2C services, it had become apparent that the B2B element needed to be dealt with in a separate system: “The great interest since the launch of our trackday marketplace at the end of 2020 has of course made us very happy. We realized that addressing end customers and business customers from the motorsport environment at the same time does not really do justice to either of these dialog groups. By separating B2B and B2C business, we create clarity for our customers and at the same time the possibility to address both areas in a more targeted manner.

“The website has been redesigned and now offers new functions in addition to a better overview and a stronger focus on the end customer business. On the page and in the corresponding app, the end customer will in the future find exclusively services related to his passion – active participation in trackdays, driving events and motorsport training.”

The app is available free of charge under the name Circuit Booking in the Apple App Store and Google Play Store.

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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