STARD partners with EJE Engineering for 2017

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Manfred Stohl’s STARD (Stohl Advanced Research and Development) has announced it has partnered with Chinese motorsport company EJE Engineering to create ‘K:Force China’. The new entity will be responsible for sales and aftersales care of the STARD developed Kia Cee’d TCR car and follows on from several years of successful partnerships and joint projects between the two companies through the CTCC series. 

EJE Engineering will receive specialist technician training at STARD’s headquarters, and will be responsible for the fielding of Kia cars in bith TCR and clubsport racing activities across China and Asia

“We have cooperated with EJE Engineering in other projects already for example in CTCC,” explained Michael Sakowicz, CEO STARD. “The team around Edmand and Eddie is very experienced and has a great understanding of what it takes to perfectly support customers in sales and after sales operation and especially with technical support on and off the race track. The operation under the banner of ‘K:FORCE China’ will receive full backing of our STARD engineer and sales team. By this we expect to offer chinese customers the perfect mix of highest level technical support rounded up by the right cultural and lingual environment.”

“After many detailed discussions and common project planning, and meetings in China and Austria last year, we are convinced that STARD and it’s K:FORCE Kia Cee´d TCR are one of the most interesting products on the young TCR market,” explained Edmand Chan, CEO EJE Engineering. “We are very excited and honoured to be the representative for the K:FORCE TCR and aftermarket line for Kia cars in China. We are fully prepared and motivated to provide professional ‘STARD level’ service, in China.”

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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