New motorsport specific graphics agency launched

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UK-based City & County Graphics have announced the launch of an all-new sister company ‘deckle edge’ – a full service graphics agency specialising in retail, events, exhibitions and motorsport.

Based in Oxfordshire, deckle edge is already providing the motorsport sector with a number of new solutions, such as a tensioned fabric system and tablet controlled LED number boards.

The sector specific offering is a natural progression for the company following increased demand from agencies looking for a third party to offer a full service that delivers printed design collateral while understanding the logistics of motorsport, challenges of events and retail installation regulations.

With clients from F1, BTCC and retailers such as L.K. Bennett already under its belt, deckle edge is aiming to make its new offering as successful as its parent company by working closely with clients to supply a full service package.

“deckle edge is a forward thinking, cutting edge, artisan agency that prides itself on the creative, skilled and experienced team behind it,” said Lee Challis of Blink Projects. “The team understands our needs when it comes to supplying clients with their design and installation needs. deckle edge is the perfect extension of our team enabling us to offer a full service package.”

Led by operations director Paul Edwards, deckle edge is made up of a team with extensive knowledge, skills and experience within the retail, events and motorsport space. On the pulse of new technology deckle edge has created its own fabric tensioned fabric system as a solution for international events, exhibitions and racing teams that require lightweight structures that travel well across the globe for meets. It has also produced LED number boards that teams can operate via tablets to speed up communications during races.

“deckle edge is a one stop shop for clients whether direct or through their retained agency,” added Edwards. “We’ve steadily crept into these areas over the years but with increased demand it was time to launch a separate arm of City & County Graphics dedicated to these industries.

“For design agencies seeking a reliable partner to manage the entire process we act as an extension of their team and work with brands all over the world as a result, it’s win-win!”

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About Author


John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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