Phoenix Raceway, together with its parent company, International Speedway Corporation, has announced details of a US$178m modernization of the race track with a variety of enhanced amenities for fans, teams, sponsors and other stakeholders.
“This is a great day for ISC and Phoenix Raceway, but more importantly, for racing fans in the state of Arizona and around the world,” stated ISC chief executive officer Lesa France Kennedy. “A project of this magnitude is monumental for our company as we get to work enhancing the experience of the great fans who love to watch our races in Phoenix and enjoy this beautiful area. Having Phoenix Raceway within our prestigious stable of venues always has been a tremendous asset and source of pride for us. We are thrilled to create a best-in-class facility in Phoenix, and we’re confident it will grow the fan base here and further serve as a destination track for motorsports fans everywhere.”
Part of the modernization project is a completely redesigned infield featuring a first-of-its-kind Monster Energy NASCAR Cup Series Garage Fan Zone, which allows unprecedented access to drivers for race fans. Other revisions include the repositioning of the start/finish line to Turn 2 just before the track’s well-known dog leg, a new pedestrian tunnel connecting the infield to the new seating areas, which in turn will feature in-seat Wi-Fi connectivity.
DC Solar, entitlement partner of Phoenix Raceway’s spring NASCAR XFINITY Series race, the DC Solar 200, will serve as the title sponsor for the modernization project (Phoenix Raceway Project Powered by DC Solar) as well as a multi-year sponsor of the redesigned Midway.
“When our project is completed, we will have a venue that delivers amazing fan experiences to go along with our reputation for great racing action,” added Phoenix Raceway president Bryan R. Sperber. “By shifting the start/finish line to Phoenix Raceway’s famed dog leg, fans will be perfectly positioned to watch one of the most exciting turns in motorsports. We are confident The Phoenix Raceway Project powered by DC Solar will put racing in Arizona in a whole new and exciting light.”
The repositioned start/finish line will enhance the competition near one of the most challenging areas of the track while adding to the excitement during key race moments such as restarts and the closing laps.
The modernization project also includes the installation of new/upgraded seating and hospitality areas near the current Turn 2 location. A new grandstand will be built alongside upgraded seats in the existing Bobby Allison Grandstand (both featuring individual chair back stadium seats with armrests), complete with modern amenities such as several new escalators and elevators, additional restrooms and concessions and a redesigned Midway conveniently located near the seating areas.