IMSA and Yokohama extend partnership

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The International Motor Sports Association (IMSA) and Yokohama Tire Corporation have expanded their partnership to include Yokohama serving as the official tire provider and presenting sponsor of the ‘Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama’, starting with the 2016 season.

Competitors in the ‘Porsche GT3 Cup Challenge series’ in the United States and Canada will compete on Yokohama tires, as Yokohama has served as the marketing and technical partner for the ‘Porsche GT3 Cup Challenge USA by Yokohama’ since 2009. Both IMSA-sanctioned single-make series are among Porsche’s 20 Cup Challenge championships in the world.

“Yokohama’s strong support has been a driving factor in the continued growth of the Porsche GT3 Cup Challenge USA by Yokohama,” said Randy Hembrey, IMSA senior series manager, Development & Single-Make Series. “We’re pleased to extend this beneficial partnership into the Canadian series and are excited about its future as we work together with Porsche. With the USA and Canadian series now running on Yokohama tires, there are greater opportunities for teams and drivers to compete in both championships.”

“We’re thrilled to bolster our presence within IMSA’s lineup of world-class series and to be associated with a top-level brand like Porsche,” added Duane Sampson, motorsport manager at Yokohama Tire Corporation. “We will bring the same level of support and service to competitors in Canada that we have to the USA series since 2009, as we relish the increased feedback about the performance and durability of our tires. We’re also excited about the prospect of teams and drivers being able to more easily compete in both series without major setup changes.”

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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