Bosch has announced that it is to extend its partnership with the DTM German Touring Car Masters series for another three years. The German Tier One supplier recently signed an agreement with ITR e.V., the organizer of the racing series, which will see Bosch supply the DTM until the end of the 2017 season. The deal will see all cars in the DTM use a variety of Bosch racing technology on board, including ECUs and displays.
“Our automotive technology is not only at home on the streets: it’s just as successful on the track under the extreme conditions of motor racing,” said Clemens K. Krebs, head of marketing communications in the Mobility Solutions business sector at Bosch.
Bosch’s collaboration with the DTM has seen it supply the ECU, display, starter, generator, wiring harness, and many more components – and there are decades of motor racing experience behind each one. “DTM races present exceptionally demanding conditions – vibrations, temperature swings, and extreme acceleration and braking – and these give our products the chance to prove how robust and reliable they are,” added Krebs. “We want more than just our name in bold letters on the windshield: we want to see the cars successfully implementing Bosch technology.
“In this exciting and emotional environment, our partnership with the DTM is an investment in brand presence and brand appeal,” he continued. “And, since we supply and contribute to the entire series and not just one manufacturer, the best part is we always win.”