BMW Group outlines future motorsport strategy

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The BMW Group has established its motorsport program for the future, taking into account transitions within the automotive industry.

Motorsport director for the Group Jens Marquardt said, “Motorsport has always been an important pacesetter for the BMW Group, and a relevant testing ground for future development in the automobile industry as a whole – and that will remain the case.”

As part of future plans, the OEM will end participation in the FIA World Endurance Championship (WEC) at the end of the current Super Season, while in customer racing, a new flagship for the GT3 category is under development.

Involvement in the ABB FIA Formula E Championship will continue, as BMW demonstrates its electrification expertise with the BMW i brand, and the benefits offered to the performance of BMW M cars mean that the manufacturer will continue to compete in the DTM and the IMSA WeatherTech SportsCar Championship. BMW will also increase its involvement in sim racing.

Klaus Fröhlich, development representative on the BMW Group board of management, added, “Motorsport is and will remain firmly established in the genes of the BMW Group. We are using our commitment to demonstrate our performance and future ability as a company.

“The same developers that are driving forward electrification for BMW i are also working in Formula E. This ensures that BMW is also synonymous with driving pleasure in the field of electromobility.

“We are also demonstrating that BMW M stands for performance and high-performance motorsport on the racetracks of this world with Class 1, GTLM, GT3 and GT4. With this broad program, despite a challenging environment, we are well positioned and are supporting the goals of our company strategy, Next.”

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Sam joined the UKi Media & Events automotive team in 2017, having recently graduated from the University of Brighton with a degree in journalism. For the newest addition to the editorial team, stepping into the assistant editor position signalled the start of a career in the subject he studied. Now deputy editor for Professional MotorSport World and Engine + Powertrain Technology International, Sam writes content for both of the magazines and websites.

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