Following its acquisition by Fortescue in March 2022, technology and engineering services business Williams Advanced Engineering has announced its rebranding as WAE Technologies.
With the UK-based company now being taken in a new direction, the decision was made to no longer use the Williams name. The license agreement as part of Williams’ F1 ownership is set to expire in 2023, and the two companies will separate after Fortescue’s acquisition.
The company will now go by WAE Technologies Limited, with W, A and E being pronounced as individual letters rather than a single word. The company’s new logo is described as being modern and innovative, with WAE now becoming the logo’s centerpiece in a contemporary font.
Acquired entirely by FMG in early 2022, WAE is now focused on accelerating progress and fighting climate change by developing its advanced engineering and technology services. The new corporate identity has been chosen to reflect this turning point.
“We are now entering a new phase in the company’s growth plans and the time is appropriate for a new name and branding that reflect our position as a leading, standalone business,” commented Craig Wilson, CEO of WAE Technologies. “Under the stewardship of Fortescue, our mission is to drive progress and combat climate change through next-gen technology. We want to take this opportunity to thank Williams F1 for all its support over the years as we move into the next exciting chapter as WAE Technologies.”