Goodyear has announced the formation of its new Global Racing organization, a strategic initiative that unifies all motorsport operations under a single international structure. Xavier Fraipont will lead the newly formed organization as vice president of Global Racing from October 1. Fraipont will guide the team’s strategic direction while aligning its efforts with Goodyear’s broader product and brand teams.
To foster collaboration between technical innovation and brand strategy, Fraipont will report jointly to Chris Helsel, senior vice president and chief technical officer, and Will Roland, senior vice president and chief marketing officer.
“Goodyear has been synonymous with car racing since the very beginning of our history,” said Helsel. “With Xavier’s deep expertise and leadership at the helm, we’re advancing our commitment to innovation – enhancing performance and elevating our competitive edge worldwide.”
“Motorsport is a central pillar of our brand strategy,” said Roland. “It’s where our technology, performance and brand identity converge. The best and fastest tires in the world have Goodyear written all over them, and racing provides the ultimate proving ground – demonstrating the speed, precision and reliability that define our products.”
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