Rimac Technology has announced two leadership changes as the company enters its next phase of growth, with Nurdin Pitarević, previously chief operating officer (COO), appointed chief executive officer (CEO) and Marko Brkljačić, formerly deputy COO, assuming the role of COO.
Mate Rimac, founder of Rimac Technology and former CEO, will continue to support the business in his role as president of Rimac Group, while focusing more closely on Bugatti Rimac, where he serves as CEO.
“Nurdin has proven himself as an exceptional leader during his time as COO and as my deputy in leading Rimac Technology,” said Rimac. “He combines deep operational expertise with clear strategic thinking and a strong sense for people and culture. I have full trust in Nurdin to lead Rimac Technology through its next phase of growth and to continue building a world-class Tier 1 organization.”
“Nurdin and Marko have been instrumental in Rimac Technology’s evolution from a high-performance niche supplier into a trusted Tier 1 partner. They have shown that advanced technology, industrial discipline, and entrepreneurial speed can coexist at scale.”
Leadership focused on scalable technology and long-term creation
Since joining Rimac Technology from a major European Tier 1 supplier, Pitarević has overseen a period of rapid industrialization and operational expansion. As COO, he led multiple programs into series production, delivering thousands of systems globally in line with automotive standards.
“Stepping into the CEO role means moving beyond operational delivery to shaping the long-term direction of the company,” said Pitarević. “Our focus is on building a technology leader that scales responsibly – combining innovation, digitalization, sustainability, strong organisational foundations and sustainable profitability. With new programs entering series production and a strong pipeline ahead, this is the right moment to accelerate our trajectory.”
As CEO, Pitarević will lead Rimac Technology’s strategic roadmap through 2030, centered on advanced electrification technologies, AI-enabled and digitalized operations, sustainable industrial growth and robust organizational and financial structures. This includes the development of next-generation battery technology featuring solid-state cells, in collaboration with a global technology partner, alongside continued expansion of production capacity.
Marko Brkljačić brings extensive experience in operations, digital transformation and strategic execution to the COO role. Prior to his appointment, he served as deputy COO at Rimac Technology and held senior leadership positions at Tokić, as well as multiple strategic roles at Rimac Automobili, including head of strategic projects and chief of staff.
“Rimac Technology is at a point where operational excellence must scale seamlessly with ambition. Our focus is on ensuring consistent execution, empowered teams, and systems that support long-term, repeatable success across all programs,” said Brkljačić.
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