Electric vehicle manufacturer Venturi has chosen six-time motorcycling world champion Max Biaggi to represent the Monaco-based brand. The 46-year-old and Venturi CEO Gildo Pastor have known each other for more than 15 years.
Biaggi will represent the company at major events. He will also play an active role in the expansion of the electric vehicle brand, which will celebrate its 20th anniversary in 2020.
Additionally, Biaggi will be working closely with the eight young people who have just joined Venturi Next Gen, the first academy for young drivers in electric motorsports.
“I am very happy to start this new venture with an ambitious man such as Gildo,” said Biaggi. “We both have the desire to explore new projects, reaching new targets and go beyond. I am looking forward to a productive partnership and to contribute on the ongoing Venturi growth process.”
“I have great affection for Max,” added Pastor. “He’s open, determined and passionate, just as he was when I first met him. I see myself in him. It is an honor for us to have him wear the Venturi colors. Undoubtedly, his presence at our side will help us in our growth process.”