Le Coq Sportif and Renault Sport Formula 1 team announce partnership

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Ahead of the 2018 Formula 1 season, Renault Sport has announced fellow French brand, le coq sportif as its official team kit supplier. The French clothing brand is set to supply all the clothing worn by team members as part of a three-year partnership.

The deal will see the Le coq sportif branding feature as part of the all-new livery, which will debut on next season’s Formula 1 car: The R.S.18.

“I am very happy le coq sportif is joining Formula 1 with Renault Sport Formula One Team,” stated Cyril Abiteboul, Renault Sport Racing managing director. The arrival of a new team kit supplier not only demonstrates the interest created today by Renault in Formula 1, but also the appeal that this sport represents for a brand already partnered with prestigious athletes in football, cycling, tennis and rugby. The drivers and the members of Renault Sport Formula One Team will benefit from the technical clothing expertise of this historic and emblematic sports brand. We are already working on a complete merchandising range in the team colours and collaborative projects that will allow our programs to crossover.”

“We are proud of this relationship with Renault Sport Formula One Team. We are joining a team and a high-performance project that we are certain will allow us to continue to grow, added Marc-Henri Beausire, le coq sportif CEO. “Our two brands are recognised for their expertise and the quality of their products. They have also distinguished themselves by their innovations and their commitment to both French and international sports. Today our two brands unite around a common project. It is with great pride that we will accompany the team by providing our high-quality equipment. We wish Renault Sport Formula One Team great success and we will experience each race with passion and emotion.”

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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