TAG Heuer becomes title sponsor for Porsche Esports Supercup

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TAG Heuer has been named as the new title sponsor for Porsche’s virtual racing series, now rebranded the Porsche Tag Heuer Esports Supercup. The online race series was initiated by both Porsche and iRacing, a company that specializes in realistic online racing simulations.

Overall, 40 new and returning drivers will feature in the championship, including Australian Josh Rogers, who won last year’s championship; the German runner-up Maximilian Benecke; and British Sebastian Job, who came third. With TAG Heuer its new title sponsor, Porsche is looking to further enhance its virtual racing series.

Kjell Gruner, the vice president of marketing at Porsche, commented, “Porsche stands for exceptional experiences. Esports racing offers such an emotional Porsche experience to many fans of our brand and the Porsche TAG Heuer Esports Supercup is our most important virtual racing series.”

Motorsport simulations executive producer at iRacing, Steve Myers, added, “The real-world racing histories of both Porsche and TAG Heuer are unparalleled, and we’re delighted to have their support for the premier single-make esports racing championship in the world.”

The 2020 Porsche TAG Heuer Esports Supercup round schedule features the introduction of multiple new tracks for this year. Pre-season testing begins at Circuit de Barcelona-Catalunya on the March 28.

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About Author


After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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