Motion Applied has been confirmed as the headline sponsor of PMW Expo 2026, continuing its partnership with PMW Expo for the second year running since its rebrand from McLaren Applied to Motion Applied.
Taking place on November 11-12, 2026, in Hall 10.1 at the Koelnmesse in Cologne, Germany, PMW Expo will once again bring together senior engineers, technical specialists, procurement professionals and decision-makers from across the global motorsport and performance automotive industries.
As headline sponsor, Motion Applied will be at the heart of this year’s event, reinforcing its long-standing position within the motorsport engineering landscape and its commitment to advancing innovation at the highest levels of competition and performance.
Samir Maha, chief executive officer, Motion Applied, said, “We are delighted to be the headline sponsor of the show once again. The Motion Applied team has found PMW to be a great arena for engaging with key decision-makers across the industry and for sharing the latest developments in our TAG ECUs, electronics and software, which have powered race‑winning performances across every major global championship.”
Ben Hutchinson, event director, PMW Expo, added, “We are pleased to welcome Motion Applied back as headline sponsor of PMW Expo 2026. They are a business with a strong reputation for technical excellence and innovation, making them a highly fitting partner for an event dedicated to the future of motorsport and performance engineering. Their continued support reflects the strength of PMW Expo as a platform for meaningful industry engagement, technical discovery and high-level commercial connection.”
PMW Expo 2026 will once again showcase the technologies, components and specialist solutions helping to shape the next generation of motorsport and high-performance automotive engineering, with Motion Applied playing a central role in this year’s event.
Register for a visitor pass to the 2026 edition of PMW Expo to visit Motion Applied live at the show.
