A renewal and an expansion of the partnership between Formula 1 and Amazon Web Services (AWS) has been announced that will see the duo start a new phase of digital innovation within the racing discipline.
Having partnered since 2018, F1 and AWS have used AWS machine learning (ML) to launch 20 data-driven insights on live TV for fans around the globe, which include racing strategy, vehicle performance and competitor insights. Furthermore, AWS’s high-performance computing (HPC) also enabled complicated two-car computational fluid dynamics (CFD) aerodynamic simulations to be created which contributed to the design of the 2022 F1 cars.
Under the recently renewed partnership, both companies will investigate new ways in which to bring further technical information and enjoyment to fans of F1 by utilizing state-of-the-art machine learning, artificial intelligence and cloud technologies. Additionally, both partners will design other solutions across the motorsport discipline, including media and data architecture, future track designs, the delivery of regionalized media offerings and gaming, live event and live action experiences.
With F1 working toward its target of becoming carbon net zero by 2030, the racing championship and AWS will also evaluate opportunities for sustainable solutions, building on previous work to reduce freight and personnel travel via remote production capabilities.
“Since 2018 AWS and Formula 1 have worked hand in hand to deliver insight and analysis for all our fans,” said Brandon Snow, managing director of commercial, Formula 1. “Together we have successfully delivered the speed, scalability and reliability Formula 1 requires to bring the expert analysis and insights to all our audiences and stakeholders. AWS has the global reach, partner community, and breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets. We look forward to the next chapter of this powerful partnership which is central to F1’s fan experience and growth strategy over the coming years.”
“AWS helps companies push the limits of what their data can do. With such a data-driven sport as F1, this partnership has been a natural fit – helping the sport better utilize, analyze and act upon data to deliver insights to fans that weren’t possible before this collaboration,” commented Matt Garman, senior vice president of sales, marketing and global services, AWS. “Leveraging the power of the world’s leading cloud, F1 is engaging with its growing global fan base in unique ways. Their vision and execution for digital transformation is impressive and we are excited F1 has selected AWS to continue to innovate together.”
