South Korean track becomes first to get AMG branding

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Mercedes-AMG has agreed a deal to name a South Korean racetrack after the brand. The AMG Speedway – which is 38km from the district of Gangnam, Seoul – has not only adopted the name, but also sports the hallmark corporate design of AMG.

The AMG Speedway is based on South Korea’s first permanent racetrack, which was inaugurated in 1995. The circuit was extensively reconfigured and expanded in 2011 using the plans of renowned racetrack designer Hermann Tilke.

At 4.3km long, the circuit has been designed to enable drivers to experience the brand’s driving performance as intensively and exclusively as anywhere else in the region. The circuit now winds its way through 17 turns and over a bridge on the grounds of the Everland Resort theme park on the outskirts of the capital city.

“The AMG Speedway is the world’s first racetrack bearing our name,” said Tobias Moers, CEO of Mercedes-AMG. “This underlines the importance of South Korea as one of our main markets. The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea.

“It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here first hand.”

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Sam joined the UKi Media & Events automotive team in 2017, having recently graduated from the University of Brighton with a degree in journalism. For the newest addition to the editorial team, stepping into the assistant editor position signalled the start of a career in the subject he studied. In addition to his work on UKi’s automotive titles, Sam also contributes to Stadia, writing content for the magazine and website.

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