Lenovo and Gruppo CRG have announced a multi-year partnership that will see Lenovo become the group’s technology partner to expand its technical capabilities through advanced telemetry and data analytics while optimizing kart production at its headquarters. As part of the agreement, Lenovo will also become title sponsor of the renamed Lenovo Kalì Kart Team, dedicated to developing promising young drivers under the age of 16.
Founded in 1960 in Lonato del Garda, Italy, Kalì Kart has been owned since 1986 by Gruppo CRG.
“Our partnership with Lenovo will provide strategic resources to the most talented drivers on their path toward professional motorsports, and help us set a new standard for innovation and high performance on global karting circuits by delivering the technology needed to succeed in the most competitive international championships,” commented Marco Angeletti, marketing director at Gruppo CRG.
“With Lenovo’s support, we will greatly enhance the quality of our design and production processes by leveraging the most advanced AI tools. We’ve already begun integrating Lenovo’s cutting-edge technology, with impressive results in data analysis – both on track and remotely – as well as in simulations.”
To support the next phase of its development, the group has partnered with Lenovo to upgrade its technology infrastructure. The collaboration includes high-performance workstations, AI PCs and servers, Motorola smartphones, and other digital solutions. These technologies will be integrated across various areas of the group’s operations, including data acquisition and analysis, vehicle design, aerodynamic simulation and remote collaboration.
Lenovo’s technology will also support driver development. Lenovo devices will be used for coaching, enabling young athletes to analyze their performance and understand their driving style.
“We are proud to continue Lenovo’s strong legacy in motorsports by partnering with Gruppo CRG. Motorsports are the perfect testing ground for our technology, pushing it to the limit in demanding, mission-critical environments and showcasing how innovation can enhance operations, improve performance and create better experiences for all,” added Alberto Spinelli, EMEA CMO at Lenovo.
“This partnership is especially meaningful as it will enable us to contribute to the growth and education of the next generation of drivers – giving them the tools they need to become faster drivers, stronger team players and ultimately, more complete athletes and individuals.”
