A deal between Brabham Automotive and Microsoft will see the multinational technology company assume the role of technology partner across a range of activities, including business enterprise systems, data analytics and driver performance development.
Brabham’s business growth will be powered by Microsoft’s advanced cloud computing platform, Azure, using data aggregation, machine learning and predictive analytics.
The auto maker will also use Microsoft’s enterprise systems, with the aim of greater business efficiency across the globe.
Consistent with the UK company’s approach to technology, the partnership will enable the use of mixed reality technology for an immersive customer configuration and for current and future product development.
Additionally, drivers of the new BT62 will receive a driver performance development program which will be powered by Microsoft’s advanced cognitive technologies.