Troy Lee Designs to integrate MIPS in all new helmets

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MIPS AB, the Swedish company that specialises in reducing the impact of severe head traumas in accidents, has teamed up with Troy Lee Designs (TLD) to bring additional brain protection to racers around the world, starting with a new line of motocross helmets.

“I strive to always bring the best to motocross riders, and the best means state-of-the-art safety technology. MIPS elevates Troy Lee Designs to the next level of helmet safety in motocross,” explained Lee, founder and owner of Troy Lee Designs. “Safety is our priority.”

MIPS CEO, Johan Thiel, added: “Bringing the latest in safety technology to the motocross world is our latest venture and collaborating with Troy Lee Designs was the perfect step”.

MIPS is committed to raising awareness about head and brain protection. As part of that commitment, MIPS will be a sponsor of the Troy Lee Designs/ Red Bull/ GoPro/ KTM professional motocross team for the next three years.

The new SE4 helmet line is resonating with riders at all levels because safety and performance are built into every helmet in the line. All SE4 helmets – Carbon, Composite and Polyacrylite – have MIPS, which has been proven to reduce rotational forces to the brain, additional EPS in the common impact zones (frontal, top and rear), a break-away visor and emergency release cheek pads. In addition to and never at the expense of safety, all SE4 helmets are designed for comfort and speed. Lightest is fastest and SE4 Carbon is one of the lightest motocross helmets available.

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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