NanoFlowX signs multiyear ‘Official Partnership’ with IMSA

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IMSA has announced it has formed a new, multiyear partnership with NanoFlowX; an innovative product that makes electronic devices water resistant. The partnership makes NanoFlowX the “official electronics protective coating partner of the IMSA WeatherTech SportsCar Championship.”

“IMSA prides itself on offering a platform for innovation in North American motorsports,” said David Pettit, IMSA vice president, marketing. “With races as long as 24 hours in length and run rain or shine – and a season that lasts from January to October each year, our flagship WeatherTech Championship exposes electronic devices, uniforms and many other items to a variety of elements. There are plenty of applications for both NanoFlowX and SnapGuard Solutions in IMSA, making this partnership a natural fit.”

NanoFlowX is a nano-coating solution for electronic devices and components, which allows them to be resistant to liquids, corrosion, humidity and dust. The company offers a retail-level solution that makes any smartphone or tablet worthy of an IPX67 water-resistant rating.

“We are proud to showcase our advanced nano-coatings in this highly competitive form of motorsports,” added NanoFlowX CEO Rick Fung. “Our product protects all electronic devices, such as smartphones, tablets, radios, gauges, sensors, telemetry and automotive devices to reduce disruption of use during wet circumstances.

“We also have the opportunity to showcase our SnapGuard protectant on IMSA officials’ firesuits, which will enable the officials to stay drier, look cleaner and be more comfortable. All IMSA race teams, drivers and partners will be able to see our line of nano-technology and its beneficial characteristics firsthand.”

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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