Lifeline Fire & Safety expands in to USA

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Lifeline Fire & Safety Systems has announced that it has set up a new facility to cater for its growing North American market.

The new entity, called Lifeline USA, has been set up in partnership with racer, team owner and founder of BimmerWorld, James Clay. Lifeline USA will be based in Dublin, Virginia and will distribute, service and re-fill the entire range of Lifeline fire suppression systems, giving the North American market unrivalled access to Lifeline’s unique service and maintenance expertise.

In addition to the entire fire suppression systems range, Lifeline USA will also offer Lifeline’s ranges of quick releases, rain lights and mirrors. Initially, Lifeline USA will focus on the Road Racing market, but development plans for dedicated Circle Track and Drag Racing SFI systems are already underway and will be on offer in the future.

“I am very proud to set up Lifeline USA,” commented Clay. “It is an honour to be working with a fantastic company like Lifeline to be able to bring a superior product line to the American market. I am very much looking forward to bringing the existing Lifeline products to the market, as well as developing brand new, US racing series focussed, ranges.”

“James not only has a very good understanding of the needs of the racer when choosing fire suppression equipment, he also has great expertise in distribution and so we are delighted to have him on board for Lifeline USA,” added Jim Morris, managing director, Lifeline.

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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