Avery Dennison introduces new digital wrapping solution

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Avery Dennison has announced the latest addition to its range of high performance car wrapping films, with the MPI 1105 Wrapping Series cast film. The manufacturer claims that the new material brings more vibrant colour reproduction and easy, fast application to the most demanding vehicle wraps.

“MPI 1105 Wrapping Series give excellent printability across a wide range of digital inkjet printing platforms, including latex, UV curable, solvent and eco-solvent inks,” explained Oliver Guenther, marketing director Graphics Solutions Europe. “It gives installers ‘stop-and-look’ graphics performance – and the 3D capabilities – needed to make both strong design statements on personal vehicles and powerful brand statements on commercial fleets. This material is also an excellent option for interior and exterior signage that needs an optimal combination of print quality and durability.”

Easy Apply RS technology, with its inherent air-egress capability, means that installers will continue to benefit from rapid and bubble-free application when using the new film. Low initial tack allows sliding and repositioning into place for exact graphics alignment. The technology helps MPI 1105 to deliver truly exceptional 3D conformability, on surfaces with the most challenging corrugations and curves.

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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