BMW Motorsport is to return to the 24 Hours of Le Mans and enter the FIA World Endurance Championship with Panasonic as an official partner. The Super Season 2018/2019 will see two BMW M8 GTE contest eight races on three continents, including two appearances at Le Mans.
“Entering the WEC and the related return of BMW Motorsport to Le Mans is one of the major highlights of the 2018 season for us,” said BMW Motorsport director Jens Marquardt.
“I’m really excited that with Panasonic we have a true global player on our side, one which already has a lot of experience as a partner of top-class motorsport. Just like BMW, Panasonic is always on the look-out for innovations. This is what makes our collaboration extremely promising.”
Masashi Nagayasu, vice president of Automotive and Industrial Systems Company and director of Automotive Marketing and Sales Division at Panasonic commented: “Panasonic is excited to announce this landmark partnership with premium OEM BMW. Panasonic is already a world leader in mobility technologies, and further demonstrates this commitment to innovation through this BMW WEC partnership.”
As official partner, the Panasonic logo will be visible on both BMW M8 GTEs, as well as on the helmets and racing suits of the BMW works drivers in the WEC.