Pirelli enters technical partnership with Project Cars 2

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Video game developer, Slightly Mad Studios, has announced that Pirelli has joined its Project CARS franchise in a technical, promotional, and marketing partnership. The new pairing will bring both Pirelli’s motorsport and tire technology, as well as the North America’s GT-production premiere series, the Pirelli World Challenge, to its latest game; Project CARS 2.

The technical partnership with Pirelli tires deepens the authenticity that comes with the racing-sim, gamescom’s Best Simulation Game winner for 2017. Pirelli’s century-long involvement in motorsports and road-tire technology brings technical insights in to further improving the handling and feel of the 180+ cars in the game.

From carcass construction to tire-slip angle curves, from the way tires heat to the way they cut and wear through their rubber thermomechanics, Pirelli’s partnership with the Project CARS franchise means drivers will now get even closer to the real-world of motorsports.

“We have been working with Project CARS 2 for many months,” said Pirelli World Challenge president and CEO Greg Gill. “We believe that the opportunity for our Pirelli World Challenge fans to become fully immersed in their favorite cars and tracks experience will lead to new ventures that the fans and series can look forward to. We are excited for the introduction of the Project CARS2 game with our PWC cars in action.”

“Pirelli coming onboard during the development cycle of Project CARS 2 yielded instant results for us,” added Stephen Viljoen, game director on Project CARS2. “Comparing their data to ours using very similar processes meant we could get live comparisons, and could instantly see where our ‘in-game’ Pirelli tires were differing from the real tires. Matching their data to ours means we now have an incredibly accurate model of slip, grip, tear, heat, and dozens of other tire-related parameters, all of which will translate to even more authenticity for our drivers.”

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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