Yokohama tire named official tire for the Nitro Rallycross

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Yokohama’s Advan A054 has been announced as the official tire for Nitro Rallycross (NRX). The new event will take place at the 3rd Annual Nitro World Games on September 22-23, at Utah Motorsports Campus near Salt Lake City.

NRX uses an all-new track layout on a purpose-built track. Nitro Circus co-founder Travis Pastrana will compete in the inaugural NRX event against a host of top competitors.

“Developed specifically for rallycross, the Advan A054 features an FIA-approved groove pattern and incorporates an ultra-stiff construction with a high-traction compound,” said Fardad Niknam, Yokohama’s senior director of consumer product planning and product marketing.

“We’re pleased to continue our partnership with Nitro Circus and Nitro World Games,” said Andrew Briggs, Yokohama Tire, vice president of marketing. “These are pure, high-octane action events and we’ve found them to be the perfect venues to spotlight our brand.”

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Sam joined the UKi Media & Events automotive team in 2017, having recently graduated from the University of Brighton with a degree in journalism. For the newest addition to the editorial team, stepping into the assistant editor position signalled the start of a career in the subject he studied. In addition to his work on UKi’s automotive titles, Sam also contributes to Stadia, writing content for the magazine and website.

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