Goodyear named Pure ETCR tire supplier

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Goodyear has been chosen as the official tire supplier and a founding partner for the Pure ETCR all-electric multi-brand touring car series.

The company is developing a bespoke tire for the series that will combine technologies found in Goodyear’s latest EV tires and the Eagle F1 SuperSport ultra-high-performance range.

A proven motorsport construction will be used. However, the tire will feature a treaded design, allowing Pure ETCR drivers to use same tires in both wet and dry conditions. Development focus will be on ensuring the tires have rapid warm-up times as well as the consistency to be raced hard throughout the event.

Mike Rytokoski, VP and chief marketing officer for Goodyear Europe, said, “We bring a great deal of experience to ETCR in developing tires for electric vehicles. Goodyear has developed tires that can cope with this instant power delivery, delivering high grip and traction hand in hand with low rolling resistance to increase range and efficiency.

Pure ETCR will be promoted by Eurosport Events and will feature high-performance production-based cars representing numerous manufacturers.

François Ribeiro, head of Eurosport Events, added, “We are extremely pleased to welcome Goodyear to Pure ETCR as a founding partner of the series. With a bespoke high-performance, all-weather design, fewer tires need to be produced for Pure ETCR and this aligns perfectly with our sustainability commitments.”

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Sam joined the UKi Media & Events automotive team in 2017, having recently graduated from the University of Brighton with a degree in journalism. For the newest addition to the editorial team, stepping into the assistant editor position signalled the start of a career in the subject he studied. Now deputy editor for Professional MotorSport World and Engine + Powertrain Technology International, Sam writes content for both of the magazines and websites.

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