The Bend Motorsport Park announces naming rights partner

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The first Supercars event to be held at Australia’s newest motorsport facility, The Bend Motorsport Park, will be known as the OTR SuperSprint.

Opened earlier in 2018 at Tailem Bend, 100km southeast of Adelaide, The Bend is Australia’s first new permanent race track in almost 20 years.

The event has been named after the On the Run (OTR) convenience store brand owned by the Shahin family’s Perigrine Corporation, the company behind the A$110m (US$80m) venue.

This year is the first since 1977 that South Australia will host two rounds of the championship, with The Bend joining the Adelaide Parklands street circuit on the calendar.

Dr Sam Shahin, executive director at the venue, said interest in the OTR SuperSprint is strong, with the trackside, 100-room hotel already booked out, and just under half of the 600 campsites sold.

“We are so thrilled to have had such an overwhelmingly positive response from visitors to the facility in the short period of time we’ve been open to the public,” he said.

“We’re looking forward to showcasing the venue on a national and international stage in August when Supercars arrive. There is still a lot of exciting development to come.”

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Sam joined the UKi Media & Events automotive team in 2017, having recently graduated from the University of Brighton with a degree in journalism. For the newest addition to the editorial team, stepping into the assistant editor position signalled the start of a career in the subject he studied. Now deputy editor for Professional MotorSport World and Engine + Powertrain Technology International, Sam writes content for both of the magazines and websites.

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