German oil manufacturer Liqui Moly has extended its involvement with the Formula 1 Championship until the end of the 2022 season.
Liqui Moly – a medium-sized oil and additive manufacturing company from Germany – had its blue and red logo displayed at 11 rounds of the race series since first entering the Formula 1 world in 2019.
For half of all races during the 2020 season, advertising boards showing the brands name will be on display to increase brand awareness. The brand currently sponsors other globally relevant events such as the MotoGP and the Bathurst 12 Hour endurance race.
Ernst Prost, managing director of Liqui Moly, said, “Formula 1 is premium in motorsport and Liqui Moly is premium in oils and additives. Advertising in Formula 1 is a strong signal to both the end users and the trade. This helps us stand out from the ever-increasing background noise of the media.”
Chase Carey, CEO and chairman of Formula 1, added, “The fact that the partnership is expanding after a successful first year proves the value that F1 can deliver in terms of brand recognition and preference. We are excited to continue exploring ways to further integrate Liqui Moly into the F1 ecosystem.”