BWT Alpine Formula One Team has announced a partnership with Avature, which will be the team’s artificial intelligence (AI) platform partner for human capital management (HCM). The partnership began at the 2025 Abu Dhabi Grand Prix, with Avature branding set to appear on the Alpine A526 for the first time in the 2026 season.
Avature provides HR teams with tools to design customized talent management systems. Its configurable platform and AI capabilities are designed to support organizations in allocating human resources effectively.
For the BWT Alpine Formula One Team, the partnership focuses on navigating Formula One’s highly specialized talent market, which includes roles such as aerodynamicists, data scientists and financial analysts. In this context, candidate profiles and employee experience play an important role. Avature’s AI-based platform combines data with human input to support the team in identifying, developing and retaining talent in a high-performance environment.
“We’re proud to begin our collaboration with Avature and can’t wait to embark on this journey with Dimitri and the team starting this weekend in Abu Dhabi,” said Guy Martin, global marketing director, BWT Alpine Formula One Team. “BWT Alpine Formula One Team and Avature align completely on the value our team members offer as part of a Formula One team. Each hard-fought result on the track, parts deadline in the factory and ‘eureka moment’ in the design office comes from the impressive staff we have at our disposal. It is imperative that we add to our existing pool of talent and thanks to Avature’s expertise we can achieve this together.”
“In the high-stakes world of Formula One, success on track starts with people,” said Dimitri Boylan, founder and CEO of Avature. “From drivers and engineers to data scientists and strategists, the ability to attract, develop and retain top talent is what makes teams competitive. BWT Alpine Formula One Team embodies the challenger spirit – taking on rivals with ingenuity and determination. That’s exactly how Avature approaches HR technology. Together, we’ll show how talent, powered by the right AI platform, can become the ultimate advantage.”
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