AVL rebrands motorsport arm as AVL Racetech

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Austrian automotive development and testing specialist AVL has relaunched its motorsport arm as AVL Racetech, a move it says was taken to underline the fact that the 108 employees in the department are working on and supplying technology for motorsport.

The services AVL Racetech offers range from engineering, testing, testbed assembly and simulation, through to manufacturing. The company has also recently significantly expanded its activities in the field of electrification and various hydrogen technologies. AVL’s Battery Innovation Center (BIC), opened recently at the AVL headquarters in Graz, Austria, also plays a major role here. The BIC allows the production of prototypes and small-batch production of the highest standard – perfect for all the demands of motorsport.

Ellen Lohr, director of motorsport at AVL, commented, “Changing an established name is always something of a challenge. However, this is the right time to make that change. The old name sounded too much like a racing team. That limited people’s awareness unnecessarily. The new name, AVL Racetech, shows clearly that our core areas of expertise are in motorsport technology. That expertise is now finally also featured in our name.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.




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