Motul has announced that it will serve as the title sponsor for the Petit Le Mans 10-hour endurance race at Road Atlanta, as well as the Official Lubricant Partner of Road Atlanta and Petit Le Mans.
The Motul Petit Le Mans, set for October 4-7 2017, is the final race and championship decider in this season’s IMSA WeatherTech SportsCar Championship, as well as the ultimate race in the four-event Tequila Patron North American Endurance Cup (TPNAEC).
The long-term Motul partnership with Road Atlanta will include prominent trackside and facility-wide signage, display, hospitality and a robust in-market activation element.
“Motul set foot in the United States more than 25 years ago, yet we were missing a US landmark where we can share our passion for motorsport racing with our customers and Motul fans throughout the year,” said Motul USA president Guillaume Pailleret. “Road Atlanta is an iconic racing track in the North American racing world, hosting all major racing series and also an intense schedule of club racing all year long. We are extremely proud to be the Official Lubricant Partner of Road Atlanta and Petit Le Mans, as well as the entitlement sponsor for the 10-hour Petit Le Mans endurance race. Atlanta is the hub of the southern US and in that regard is also extremely strategic for us.”
The 2017 edition of Petit Le Mans will not only celebrate a new era of partnership with Motul, but it also serves as the closing of the second decade of the event. Petit Le Mans and the Motul brand are further tied together by their mutual connection to the 24 Hours of Le Mans, which has happened almost every year since 1923 in France and is the longest-running active sports car race on the planet.
“Road Atlanta is delighted to partner with Motul, a deep-rooted and truly international brand within the motorsports world, for the 20th anniversary of Petit Le Mans and beyond,” added Geoff Lee, president and general manager of Road Atlanta. “This endeavor adds even more long-term stability to our industry and to the race track, a trend that we’ve seen across sports car racing as a whole. The combination of both Motul and Petit Le Mans’ established connection to the 24 Hours of Le Mans paves the way for a very prosperous partnership, and one that we’re very much looking forward to getting started and building on.”