Formula Drift announces new title sponsorship

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Formula Drift has announced an agreement with the Black Magic car care brand to become the Title Sponsor of the Championship, now called the Black Magic Formula Drift Championship presented by BlackVue Dash Cameras.

“This new partnership with Black Magic is not just great for Formula Drift, but for all of the hard working participants in the Series,” stated Jim Liaw, president of Formula Drift  “Black Magic will allow us to expand the Series as well as reinvest into strengthening our foundation. We are looking forward to this new era of Formula Drift.”

In addition to the entitlement sponsorship news, Formula Drift has announced the Black Magic Championship Cup powered by Gumout. Drivers will compete throughout the year to win the cup with the top driver taking home the trophy at the end of the season.

“Black Magic is excited about the partnership with Formula Drift,” added Rusty Waples, Group Brand Manager of Black Magic / Gumout. “Both brands are powerful with auto enthusiasts and a natural fit with Formula Drift. We can’t wait for the 2017 season to kick-off!”

The championship will begin in April at Round 1: Streets of Long Beach for the 2017 season.

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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