Yokohama’s Geolandar M/T G003 becomes spec tire of the TrophyLite Series

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Yokohama has announced the latest expansion to its off-road racing program, as its GEOLANDAR M/T G003 becomes spec tire to the 2018 TrophyLite R4 Series. The 33×12.50R15 high-performance tire is the latest to join the brand’s Geolandar range, and has been specifically designed for application on a variety of trucks.

The first race of the 2018 TrophyLite R4 season is set to be the Best in the Desert (BITD) Parker 425, Feb. 1-4 in Parker, AZ.

“The TrophyLite Series has grown tremendously over the years and it’s easy to see why. It’s an exciting desert racing series that’s designed to keep the cost of racing down so more people can do it,” said Fardad Niknam, Yokohama Tire’s senior director of consumer product planning and product marketing. “TrophyLite is an excellent fit for our Geolandar M/T G003 tires.”

Designed for hardcore off-roaders, outdoor enthusiasts and pick-up truck/SUV owners, the M/T is the latest member of Yokohama’s rugged Geolandar line of durable, light truck tires.

“The M/T is the perfect fit for TrophyLite, it is tough and offers great traction and durability,” said TrophyLite owner Jason Cobb. “To have such an iconic company like Yokohama Tire supporting our series and our racers is absolutely amazing.”

The tire brand’s other off-road alliances include being the title sponsor of the 2018 Norra Mexican 1000 and the Sonora Rally, as well as being the official tire of Horsepower Adventures. Yokohama is also sponsoring the GenRight Off Road Race Team in the 2018 Ultra4 series 4400 Class, and sponsored the SsangYong Motorsport team in the recent Dakar Rally.

Yokohama is also the official spec tire of the 2018 Porsche GT3 Cup Challenge USA by Yokohama and the 2018 Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama, as well as the official tire of the 24 Hours of Lemons.

Yokohama’s sports sponsorship roster also includes Chelsea FC, Major League Baseball’s Los Angeles Angels, Nitro Circus Live US Tour, Nitro World Games, Spartan Race Series and the Needham Memorial Day Soccer Tournament Driven by Yokohama.

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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