Yokohama Tire has agreed to a partnership with Crandon International Raceway, making Yokohama the official tire of the off-road facility. The contract includes the rebranding of the track’s famous red and white barn, as well as other track signage and on-site hospitality.
“Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International Raceway,” said Fardad Niknam, Yokohama senior director of consumer product planning and product marketing. “The partnership is another significant stake in our off-road racing activities, and it’s at one of the sport’s most recognized and iconic venues.”
In addition to the partnership, Yokohama is also supporting several trucks in the Pro 2 category of the upcoming 2019 Lucas Oil Midwest Short Course League season. The company’s durable Geolandar M/T G003 tire will be on several Pro 2 entries.
“Since 2016, we have worked hard to grow our corporate partnerships,” said Crandon president Cliff Flannery. “This announcement means we must be doing something right, and Yokohama is really working with us to create a real promotional partnership that goes beyond hanging up some banners.”