Tickford Racing has announced Rabble.club as the new major backer of its #56 entry. The new deal will see the current Tickford and Mega Fuels branding replaced for the rest of the season.
The company – which helps users track and analyze their key health data – already has a minor presence in the championship this year through deals with Walkinshaw Andretti United’s James Courtney and Super2 driver Garry Jacobson.
Its partnership with Tickford will include monitoring of physical data from rookie driver Richie Stanaway, beamed back to the pits in real time during Supercars sessions.
Rabble.club representative Fiona O’Keefe said, “To join such a successful team and talented driver is great for our brand, and to tie-in the benefits of Rabble.club directly to Richie gives us an awesome platform from which to showcase how our elite sports and athlete management system works.
“Through this partnership, we’ll be able to help the team succeed on and off the track, and we’re really looking forward to what’s to come.”
Tickford boss Tim Edwards was keen to express his excitement over the new partnership: “Their involvement is going to shake up the fans’ view of the elite athletes in this sport, and we’re excited to be leading the way.
“And to have an up-and-coming name like Rabble supporting an up-and-coming talent in Richie just makes sense. I’m sure the car’s new look will be popular with our supporters as well.
“Obviously we’ve run Fords since day one, and we bleed blue, so the true-blue Rabble.club Falcon on the grid should be a fan favorite wherever we go.”
Mega Fuels will continue to sponsor the team in a reduced capacity.