Tag Heuer and Red Bull Racing have agreed to renew their partnership for an additional three years. Tag Heuer maintains its position as official time keeper and performance partner for the team.
“No one better than Aston Martin Red Bull Racing, with its young and exciting team, its unconventional approach to Formula 1 and its amazing experiences and records on the circuits, illustrates better our motto” said Stéphane Bianchi, CEO of TAG Heuer.
“It was evident to me that the incredible link between Tag Heuer and Formula 1 had to continue through this partnership.”
TAG Heuer has been linked to Formula 1 since its inception in 1950, providing mechanical chronometers designed to measure time to 1/10th of a second. In 2015, TAG Heuer first joined forces with Red Bull Racing.
Christian Horner added, “We are delighted to confirm the extension of our partnership with TAG Heuer. Over the past three seasons the Tag Heuer name has become deeply linked with the team’s efforts, through its branding of our power units, and also via the company’s exceptional global visibility.
“The TAG Heuer name has outstanding heritage in Formula 1, stretching back to the golden age of grand prix racing, and we are proud to play a part in that continuing story. I believe that Aston Martin Red Bull Racing and TAG Heuer are united in a common goal – a relentless pursuit of precision and perfection – and I am looking forward to continuing that quest in the years to come.”