Alfa Romeo has appointed Cristiano Fiorio to oversee the marque’s Formula 1 activities, reporting to Jean-Philippe Imparato, Alfa Romeo brand CEO. Following the recent renewal of the partnership between Alfa Romeo and Sauber Motorsport, Fiorio has been tasked with making sure the program provides maximum benefit to the brand with a goal of gradual performance improvement.
Fiorio has worked for Fiat Chrysler Automobiles (FCA) since 2013, holding various positions over the years. Most recently, he was responsible for brand marketing communication for Europe, Middle East and Africa (EMEA) and responsible for advertising, digital, events, sponsorships and trade shows for all the FCA brands. In November 2019, he also led the team that launched the new Fiat 500e.
Alfa Romeo states that its presence in motorsport, particularly in Formula 1, will continue to play a key role in the future of its brand DNA and also sees the sport as a useful research tool on its path to electrification.