Pirelli further strengthens ties with SRO Motorsports Group

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Pirelli has consolidated its links with SRO through the creation of the Blancpain GT World Challenge and Pirelli GT4 America Series GT Racing. The Blancpain GT World Challenge aims to bring together the Pirelli World Challenge in the USA and the other GT sprint series promoted by SRO throughout Europe and Asia. Pirelli has also been named as headline sponsor for the new Pirelli GT4 America series.

The Blancpain GT World Challenge has been designed to provide global exposure to the drivers, teams and manufacturers competing in each continental series. To register, competitors have to enter the American series, which will be known as Blancpain GT World Challenge America.

This brings the total number of SRO competitions supplied by Pirelli up to 12. This long-term global partnership with SRO – which has recently been renewed until 2023 – underlines the company’s capability to deliver performance tires to a wide variety of automotive brands, both on the road and the race track.

Mario Isola, car racing manager at Pirelli, said, “We highly value all the equity and heritage that we’ve built up within the Pirelli World Challenge since 2011 through World Challenge Vision, and share SRO Motorsports America’s vision to grow the series internationally as part of our long-term partnership and joint strategy.

“So, we’re delighted to continue our exclusive supply to the Blancpain GT World Challenge and also launch the Pirelli GT4 America series, equipping one of the fastest-growing categories on the international GT scene. This enhances the constantly-expanding reach of all the different championships promoted by our valued partner SRO and consolidates Pirelli’s leadership of all the premium GT championships around the world.”

Stéphane Ratel, SRO Motorsports Group CEO, added, “Pirelli is a valued long-term technical and promotional partner for all our championships. We’re delighted to take our collaboration to the next level by offering drivers in America the chance to gain global exposure and boosting entries still further by making the American series the passport to the Blancpain GT World Challenge.

“The new Pirelli GT4 America series is also an exciting addition to the portfolio, in one of the fastest-growing categories. At the forefront of both these new championships will be P Zero tires, offering our competitors performance, reliability and prestige – as they have always done.”

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Sam joined the UKi Media & Events automotive team in 2017, having recently graduated from the University of Brighton with a degree in journalism. For the newest addition to the editorial team, stepping into the assistant editor position signalled the start of a career in the subject he studied. In addition to his work on UKi’s automotive titles, Sam also contributes to Stadia, writing content for the magazine and website.

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