Mercedes EQ – the new Mercedes-Benz electric mobility product and technology brand – has teamed-up with Formula E as a sponsor for the European leg of the 2017/18 ABB FIA Formula E Championship. The partnership will start with the next event, with EQ as the presenting partner of the inaugural race in Rome on April 14.
The EQ brand will sponsor all four races across Europe this season, in Rome, Paris, Berlin and Zurich, as well as putting its name to the first-ever race on the streets of the Italian capital – the CBMM Niobium Rome E-Prix presented by Mercedes EQ.
In addition to being the presenting partner in the Eternal City, Mercedes EQ will also feature as an official partner for the Julius Baer Zurich E-Prix on June 10, when Formula E will make history by bringing circuit racing back to Switzerland for the first time in over six decades.
Alejandro Agag, founder and CEO of Formula E, said, “It’s great news to see a name like Mercedes-Benz increase its ties with the series to showcase their new EQ brand ahead of entering Formula E as a competitor in season six.
“The direction and mindset of road car manufacturers is switching to electric, and Formula E is the most relevant platform to develop and promote this change. Companies like Mercedes-Benz pushing for e-mobility shows the unstoppable nature of the revolution currently taking place in the motor industry.”