HMS Motorsport becomes North American distributor of Walero

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Walero, a UK-based producer of race suits, has agreed a distribution deal with HMS Motorsport, which will see the latter become the official North American distributor of its temperature-regulating safety equipment.

The ‘Outlast’ fibers in the company’s fabric help regulate core body temperature, with Walero claiming a reduction in perspiration by as much as 30%. Walero states that this means driver heart rates and respiration rates can also be significantly reduced, offsetting fatigue and heat stress, and increasing reaction times and concentration.

The base layers are SFI and FIA rated, meaning they can be used at all levels of international motorsport.

HMS is one of the big names in US motorsport, supplying racewear and safety equipment to race teams all over North America and beyond. Its close ties with both professional and amateur levels of motorsport include series such as NASCAR, IMSA, IndyCar, SVRA, Formula Drift, and many club-level organizations.

“Breaking into the USA has been one of our goals since we launched the company at Autosport International in Jan 2015,” said Fiona James, Walero’s founder and director. “To have been able to achieve this in less than three years, and to be partnered with such a prestigious company as HMS is incredible. It is very fitting to be launching this partnership at PRI, one of the world’s leading motorsport shows in historic Indianapolis.”

Joe Marko, HMS president, added, “HMS is proud to work with Walero on this exciting new product line. Our strength is working with partners having technologically advanced products – Walero certainly meets that criteria. It is a perfect fit to our portfolio of innovative safety products.”

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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