McLaren partners with AI specialist for performance optimization

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McLaren Racing has announced a new partnership with AI cloud platform developer DataRobot, which offers a unified platform that reportedly allows organizations to unlock the full potential of AI. Under the partnership, DataRobot’s AI cloud technology platform will be integrated into the McLaren Racing infrastructure, delivering AI-powered predictions and insights to maximize performance and optimize simulations.

Zak Brown, CEO of McLaren Racing, commented, “DataRobot is a leader in its field, bringing its innovative technology and platform to top businesses around the globe. McLaren Racing continues to lead in innovation and technology, and partnerships with the likes of DataRobot allow us to progress, improve and support our team in our ongoing push for optimum performance. We are delighted to welcome DataRobot as they join our partner family for the Qatar Grand Prix this weekend.”

Dan Wright, DataRobot’s CEO, added, “Formula 1 has a long tradition of pushing the limits of racing, continuously innovating to give drivers and teams a unique edge in one of the most competitive sports on the planet. DataRobot is excited to unlock the next generation of racing with McLaren Racing, leveraging AI to transform millions of pieces of data into insights that optimize team strategy, operations and performance. This innovative partnership brings together the most advanced platforms in racing and AI, where every millisecond is key.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.




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