Formula E has announced a multi-year partnership with Google Cloud, which has been named principal artificial intelligence (AI) partner of the ABB FIA Formula E World Championship.
The partnership aims to demonstrate the potential of AI to drive positive impact across Formula E’s business operations.
The agreement builds on the official partnership first formalized in January 2025. Google Cloud’s elevation to principal partner involves Formula E adopting more Google Cloud technologies for its business, such as integrating Gemini models across its ecosystem to accelerate performance, deliver faster and more efficient operations, and showcase innovation on a global stage.
Partnership built on a technology foundation
Building on previous collaborations, including Formula E’s indoor land-speed record and the Mountain Recharge project, the championship used Google’s AI Studio and Gemini models to map the optimal route for the Genbeta car’s mountain descent. The AI also identified and analyzed braking zones, enabling the car to generate sufficient energy through regenerative braking to complete a full lap of the Monaco circuit.
Driving business transformation and sustainability
Beyond the racetrack, the partnership aims to enhance the championship’s operations.
Formula E will use Google Workspace with Gemini to improve agility and efficiency across the organization. Advanced AI modeling of back-office operations and the creation of race and event digital twins allows the championship to simulate and optimize site builds virtually, reducing on-site reconnaissance and heavy equipment transportation. This approach helps lower Formula E’s operational carbon footprint while maintaining peak performance.
Jeff Dodds, the CEO of Formula E, said, “Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this principal partnership confirms our vision. The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimization and strategic decision-making, both for the championship and for our global broadcast audience. This collaboration will redefine how fans experience our races, and set a new benchmark for technology integration in sport worldwide.”
The president of Google Cloud EMEA, Tara Brady, added, “Formula E is a hub of innovation, where milliseconds can define success. This expanded partnership is a testament to the power of Google Cloud’s AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios.”
In related news, Mercedes-AMG Petronas F1 to use Microsoft cloud and enterprise AI technologies to enhance racing performance
