Nankang Tyre and Santa Pod Raceway have announced an official tire partnership, with Nankang set to supply tires for events at the UK raceway.
Caroline Holden, commercial manager at Santa Pod Raceway, said, “We’re absolutely thrilled to welcome Nankang Tyres as an official tire partner. Their commitment to performance, innovation and motorsport excellence aligns perfectly with our own values.
“With their proven track record in high-performance tire technology, Nankang is a fantastic fit for our performance, drift and enthusiast events. We look forward to an exciting partnership that keeps our participants pushing the limits.”
Europe’s motorsport culture
Santa Pod hosts over 60 events annually, encompassing a wide range of motorsport and automotive culture. In addition to conventional drag racing, the venue features major festivals such as Bug Jam and Ultimate Street Car, as well as enthusiast-focused shows including The Fast Show, Revvd Up!, Das GTI Show and JapShow. The calendar also includes marque-specific events like the BMW Show, Vauxhall Show and Ford Mega Weekend. Nankang’s partnership with Santa Pod will include the supply of tires to these events.
Nankang Tyre’s Chad Price said, “One of the key reasons we chose to partner with Santa Pod — the UK’s premier drag strip — is our deep admiration for how its events are branded and promoted. Santa Pod’s world-class reputation and expertly crafted advertising are truly impressive.
“We’re confident this collaboration will drive significant advantages for our business, from boosted tire sales to enriched marketing exposure. It’s a strategic move we’re enthusiastic about, and we look forward to working closely together over the coming years.”
In related news, Lanzante has revealed its 95-59, a three-seat 4-liter twin-turbo V8 bespoke project that celebrates the company’s win at the 1995 24 Hours of Le Mans. Read the full story here
