Motul has announced it is to join IMSA in a long-term partnership, which will see the French oils and lubricants manufacturer become the ‘Official Motor Oil’ of the IMSA WeatherTech SportsCar Championship, and the IMSA Continental Tire SportsCar Challenge.
“Motul is a highly respected, premium motor oil brand that is an ideal match for IMSA and the many other premium brands involved with our platforms,” said IMSA president Scott Atherton. “It is recognized globally as a leader in its industry, just as IMSA has achieved similar status in motorsports. As evidenced by this weekend’s 20th Motul Petit Le Mans finale and activations at a multitude of venues on the IMSA calendar, Motul is extremely active in promoting its products through our sport and will be even more so through our new partnership.”
In addition to its role as ‘Official Motor Oil’ of the championship, the brand also has the entitlement rights for the Motul Pole Award for the WeatherTech Championship Prototype (P) and GT Daytona (GTD) classes, as well as all Continental Tire Challenge classes. In addition to its entitlement of the Motul Petit Le Mans and overall partnership with Road Atlanta, Motul has established partnerships with seven additional WeatherTech Championship venues and events.
“Motul has been involved with the 24 Hours of Le Mans since the 1950’s; very few brands can commit to such persistence and passion for endurance racing,” added Motul USA president Guillame Pailleret. “The IMSA team and sponsors have turned IMSA into a North American racing powerhouse. We see a great fit and we are honored to be part of the IMSA adventure on a multi-year deal. Six decades of endurance racing have been providing us with a unique laboratory opportunity for our produce formulations, exposing powertrains to the most hostile conditions. Races like those change companies like us. We can’t wait to meet the IMSA fans across the United States and Canada.”
The lubricants specialist currently supports teams in international competitions as varied as the 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, Super GT, Drift, Pikes Peak, Japanese championship Super Formula, Blancplan Endurance & Sprint Series, MotoGP, World Superbike, MXGP, Endurance World Championship, Supercross, IOM IT, Ice Speedway Gladiators World Championship, F1 Boat and scores of others.