Supplier Spotlight

Video Exclusives

Drifting basics

Unfamiliar with drifting? Ahead of the world's first FIA sanctioned event, the governing body has put together this handy guide to going sideways.




RFID tags in motorsport

Dunlop outlines its new RFID technology, which has debuted in the 2017 British Touring Car Championship.

News

Avon Tyres expands iconic sponsorship of Castle Combe

Avon Tyres is increasing its association with Castle Combe Circuit, the company’s local race track in Wiltshire, located just 11 miles from Avon Tyres in Melksham. In practice this means there will be more visible branding, banners and flags, and that all suitable track support vehicles will be fitted with Avon tires.

Avon’s iconic branding will now, as of this month, feature on a second footbridge across the circuit between Quarry and the Esses.

Castle Combe’s most iconic set-piece has traditionally been the Avon Tyres footbridge that crosses the pit lane entry, and which has been documented as having remained in place since 1954. New evidence now proves that Avon’s sponsorship of the bridge actually began a full two years earlier in 1952, which in turn means that the current design is being modified to suit.

The news that the relationship between Castle Combe and Avon Tyres (believed to be the UK’s longest-standing sponsorship at any circuit) actually began a full two years earlier, has resulted in an extension of the agreement between one of the country’s fastest and most technically demanding tracks and Avon, a high performance tire manufacturer.

"It was certainly an unexpected turn of events and one which I struggled to believe when Pete first informed me,” explained Graham Marshallsay, managing director of Castle Combe Circuit. "Not only does it underline the shared history enjoyed between ourselves and Avon Tyres, it has served to make the relationship even closer still."

News of the discovery was warmly received by both Avon and the rest of the circuit team, Avon having subsequently announced that it will invest more time and resources into its Castle Combe branding over the course of the next three years. It cements a relationship that is as long-standing as it is iconic.

"Avon’s sponsorship of Castle Combe really is a remarkable achievement, particularly when you stop to consider how much the world of motorsport has changed since 1952," added Shane Wride, Avon Tyres development & brand manager. "We are delighted to be able to continue working with such an important local business – here’s to another 65 years!"


Read Latest Issue

Web Exclusives

Ahead of this weekend's Le Mans 24-Hour Race, and the debut of the new mid-engined 911 RSR, factory driver Kevin Estre gives his insight in to how thin the margins are between success and failure
Click here to read more

As the six new BMW M4 DTMs took their places on the grid for the DTM season-opener earlier this year, it marked the temporary end of a long and intense period of development. BMW Motorsport outlines the importance of CFD in its R&D programs
Click here to read more

CRP Group outlines how its new innovative SLS (Selective Laser Sintering) process helped create a conceptual front air inlet for a leading Moto3 racing team
Click here to read more


Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the professional motorsport industry. Want to see your company included? Contact aboobaker.tayub@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش کانال تلگرام چت روم فال حافظ دانلود فیلم فروشگظ;ه اینترنتی

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the professional motorsport community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to john.obrien@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email john.obrien@ukimediaevents.com