NASCAR partners with social media platform SnapChat

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NASCAR fans attending this weekend’s ‘Bojangles’ Southern 500′ can share their race-day experiences from Darlington Raceway with millions of Snapchatters through a premium ‘Our Story’ on Snapchat covering the Official Throwback Weekend of NASCAR, NASCAR has announced.

The ‘Our Story’, an expertly-curated stream of video and photo Snaps, will provide a unique, behind-the-scenes look at The Official Throwback Weekend of NASCAR from the perspective of fans and drivers during race day in Darlington, South Carolina, on Sept. 3.

“The Snapchat ‘Our Story’ at Darlington gives NASCAR an opportunity to showcase the history of our sport in a new and compelling way,” said Scott Warfield, NASCAR managing director, social and digital content. “Throwback Weekend is one of the most vibrant and colorful events on the NASCAR calendar – now Snapchat users across the world will get a taste of what it’s like to experience it on race day.”

Fans, teams and drivers at and near the racetrack will be able to share photo and video Snaps to a special “Our Story” that shows off the best visual experiences that Throwback Weekend has to offer. The Snapchat team will then curate and package Snaps of the various perspectives and experiences into a Story, which will air in Snapchat’s Discover platform for 24 hours.

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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